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PURPOSE HOUSE

DO BETTER WITH YOUR BRAND

Unlock, live and communicate your unique brand purpose

WE ARE A COLLECTIVE OF

INSIGHTS AND BRAND EXPERTS, SUSTAINABILITY PROFESSIONALS, DESIGNERS
AND STRATEGISTS WHO CARE ABOUT THE WORLD WE LIVE IN.

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OUR MISSION IS TO HELP BRANDS CREATE REAL POSITIVE IMPACT AND APPEAL
BY ACTING WITH STRONG PURPOSE AND CULTURAL RELEVANCE - ACROSS
WHAT THEY DO, HOW THEY LIVE, AND WHAT THEY SAY.

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​WE DESIGN BUSINESS SOLUTIONS FROM EXPERIENCE IN THE FIELDS OF
CULTURAL
UNDERSTANDING, BEHAVIOURAL RESEARCH, AND DIGITAL TECHNOLOGY.

"66% of people are attracted to buy from brands that have a great culture - they do what they say they will do and deliver on their promises"

 

From Me to We: The Rise of the Purpose-Led Brand | Accenture

"With the ‘PURPOSE-GENERATION’ in control, Purpose Brands have experienced a valuation of +175%"

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Kantar Consulting's Purpose 2020 report 

"Today 65% of people choose, switch, avoid or boycott a brand based on its stand on societal issues."

 

2018 Edelman Earned Brand report

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PURPOSE IS A

POWERFUL FORCE

USE IT WISELY

Your values drive your real value also in the marketplace. Brands aiming to be salient, attractive and relevant must not only ensure they're well-positioned and visible but also have a strong belief of the role that they can play in society.

Functional and emotional benefits alone are insufficient and people will drift to brands who have a deeper purpose, a real impact and a 'why.’

Purpose is an impactful way of activating the positive role that brands can play in society and a key competitive advantage. If mishandled, it's at the very least useless and at worst damaging.

BIG AND SMALL BRANDS THAT WE HELP DO BETTER

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